Walk into a Save Mart or Lucky grocery store in the coming weeks and you may notice something new at the seafood counter: a label that reads “Seafood You Can Trust,” alongside the logo of a certification called Best Aquaculture Practices, or BAP. The label is the centerpiece of a new marketing campaign BAP launched...

In January, the Aquaculture Accountability Project and Farm Forward released a report scrutinizing the sustainability narrative surrounding industrial fish farming, including the widely repeated claim that aquaculture alleviates overfishing. Drawing on new research, we showed that industrial fish farming relies so heavily on small wild fish—processed into fishmeal and fish oil for feed—that it continues...

Today, the Aquaculture Accountability Project (AAP) and Farm Forward are releasing a new report that takes a hard look at the global aquaculture industry and the myths that have allowed it to expand unchecked. The Myth of “Sustainable” Aquaculture examines how claims of sustainability, responsibility, and ocean protection have been used to legitimize the rapid...

In climate and conservation spaces, seafood has often been embraced as a green protein that’s lighter than beef, aligned with ocean protection, and backed by a growing web of sustainability standards. Over time, it became a default answer to a difficult question: how to address food-related climate impacts without asking people to move away from...